CONCEPTUAL • SMOKING CESSATION
Champix, Global HCP Campaign
Many patients have tried, and failed to quit smoking time and time again. Unlike any other smoking cessation medication, Champix works to control the body's reaction to nicotine by blocking receptors in the brain. With Champix, HCPs can help their patients achieve what they thought was impossible by giving them back control.
*Concept 1 to run as official campaign and evolved into two additional iterations (not pictured here).