If quitting is a patient's mountain to climb, the HCP is their belay–anchoring them as they tackle the impossible, giving them the confidence and support to climb on. Enlarged cigarettes configure to depict the daunting feat these patients are faced with in quitting their smoking addiction, in a visually dynamic and ownable execution style.

SAY HEY!

© 2020 Caitlin Reeves. All Rights Reserved.