Prior to the launch of Xeljanz for Ulcerative Colitis, Pfizer sought
to show their commitment to GI at the DDW Gastroenterology
Convention. Created an interactive activity for the booth to encourage physician attendees to become a part of the “Patients First” campaign. Physcians were able to select a commitment statement on a kiosk touch screen, have their photo taken,
and see their photo integrated into the campaign through on
the large display screen in the commercial side of the booth.