NONE BEAUTY

NONE is a beauty brand concept created in response to the oversaturated “clean” beauty space. Where most products still sneak in toxic, unpronounceable ingredients—NONE would strip all of that back to offer effective, nontoxic products made from kitchen- and garden-level ingredients that are easily recognized.

The design uses loud, nature-inspired colors turned up to full volume, paired with punchy, minimalist typography to cut through the greenwashed noise—amounting to a bold, spunky brand identity to match an unapologetic tone.